On Behalf of Kim Clarke, General manager, Enterprise
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Announcement: Changes to the MYOB Enterprise GTM Strategy
The mid-market in Australia and New Zealand is going through a period of unprecedented change and growth. With MYOB Advanced and our current investment roadmap, MYOB has an opportunity to take a market-leading position in business platform services in ANZ. But the time to act is now.
To meet this market opportunity, today we are announcing an evolution to the way MYOB will go to market in Enterprise. Through the establishment of a direct organisation, MYOB will begin to sell, service, and support MYOB Advanced customers. This is in addition to our already established payroll and workforce management direct sales and service offerings.
This strategy is designed to scale our existing channel and coverage in market to maximise our growth potential. Our intention, through the significant investment that will accompany this change, is to create a step change in MYOB’s positioning, presence and reach in the ANZ mid-market for business platform services.
In introducing a direct ERP channel our key focus is on the industry verticals of manufacturing, construction, retail and professional services, as well as MYOB customers with whom we already have an existing relationship.
Working with MYOB
The relationship you have with our MYOB Business Partners remains unchanged. The new Go to Market strategy reflects the establishment of an additional channel to sell and service MYOB customers. If you have any questions please contact Carl Brooks, Ecosystem Partner Manager via email.
Kind regards,
Kim Clarke
General Manager - Enterprise
